Venetia Chou 🙂

• So-called Multipotentialite who loves Design and Marketing so much
• Self-motivated learner who is now studying HTML and CSS
Medium writer who believes in the power of sharing knowledge, currently having 300+ followers and 1000+ monthly page views
• Team player who values Team culture a lot
• 2-year experiences of growth hacking

My Specilities

Selected Design Project

See project

Working Experience

Product Growth Planner in Startravel Online Travel Agency

Nov. 2017 – present
Conducted competition analysis, write user stories, do flowcharts, design wireframes and created specifications to build a great product

  • Recommended changes to website architecture, content, linking, schema.org and other factors to improve search engine positions, which led to improve the CTR by 33%, the impression by 7% compared to previous 3 months
  • Implemented Google enhanced e-commerce, event tracking for advanced analysis to discover new opportunities for growth
  • Collaborated with UX and developing team to build a user-friendly and mobile-friendly website, which caused the revenue of flight booking from mobile phones became the majority
  • Managed the product roadmap and backlog, balancing multiple projects by writing prioritized users stories and performing UAT throughout the development cycle

Design and Marketing Specialist in SuperC Inc.

Jul. 2015 – Sep. 2017
Cross-functional role in the team and enabling KumaWash, an on-demand laundry service, to meet users’ need and be profitable.

Design

  • Did user researches to design subscription system, leading to sustainable and predictable revenue as well as increasing revenue by 100% compared to the same month of last year
  • Collaborated with product team to optimize the landing page, which brought out decreasing 20% of bounce rate
  • Built up a landing page introducing team culture by using bootstrap, increasing post engagement rate by 50%
  • Working on design system documentation to unify our design language and brand voice

Marketing

  • Optimized paid advertising to cost down CPC by 100% and boost up ROAS by 70% in average
  • Optimized user acquisition, resulting in decreasing CAC by 50% compared to the same month of last year
  • Surveyed the market before the service launching, helping to set pricing plan
  • Created marketing budget for predicting future revenue & routinely evaluated expenditures to ensure we are compliant

Product Designer in ALPHA Camp Bootcamp #9

May. 2016 – Aug. 2016
Finished 2 projects of product design from ideation to prototyping. One is self project; the other is iFit App Design Project.

  • Communicated with the client to understand their needs
  • Set up and execute a user research to find up Target users’ latent needs
  • Shared insights with teams to discuss how to solve users’ problems
  • Developed new features of the product & designed the flow and wireframe
  • Worked hands-on with the developers to build the app

Professional Skills

Design tools
Sketch / Adobe Illustrator / Adobe Photoshop / Principle / Keynote / Flinto

Design skills
User interview / Wireframing (Web + Mobile) / Prototyping

Marketing tools
Facebook Advertising / Google Analytics / GTM / Mailchimp / Chartmogul

Marketing Skills
Branding / Data Analysis / SEO / Email marketing

Education Background

National Chiao-Tung University (Taiwan)
Sep. 2012 – Jun. 2016
B.A., Dept. of Foreign Languages & Literatures

Ewha Womans University (South Korea)
Feb. 2015 – Jun. 2015
Exchange student

Language Skills

Mandarin Chinese / Taiwanese / English / Korean

Interests

Writing / Linguistics / Reading / Travelling / Self-learning / Blogging in Korean

We shall not cease from exploration.-T.S. Eliot
우리는 탐험을 멈추지 않을 것이다.

Download resume